Otto-von-Guericke Business School Magdeburg

BiG: Business in Germany

2002

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About Us

The Otto-von-Guericke Business School Magdeburg is an integral partner of the Faculty of Economics and Management, Otto-von-Guericke-Universität Magdeburg. Its area of responsibility includes the organizing and implementing of a management educational program at the master’s level for international students. This mutually-beneficial, collaborative partnership has been in existence since 2011. It is an ongoing, fruitful relationship where scholastic resources of all kinds are being shared and a common educational philosophy is being implemented. What is more, all of the instructional programs are subject to the same strict quality assurance mechanisms that the university requires.

Our programs are designed to groom you for the managerial challenges that lie ahead. Join us here in Magdeburg and you will acquire the requisite business savvy to successfully compete in today’s global marketplace. As your training progresses, you will attain a developing comprehension that will instill personal confidence. You will begin to realize that advancement within your chosen career can be achieved and, henceforth, the attainment of your goals becomes an increasingly possible outcome for your future.

Weimann Knabe Schöb

2002

Last 20+ year we are serving

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ConteNt

The BiG executive training program is administered by the accredited Otto-von-Guericke Business School Magdeburg, founded some fifteen years ago by Prof. Dr. Joachim Weimann. 

The Business School conducts Bachelor and Master level educational programs in business administration (BBA and MBA) in both the German as well as English languages. These study programs are organized on behalf of the Faculty of Economics and Management, Otto-von-Guericke-Universität Magdeburg, a prominent German public  university.

We have the EXPERIENCE, the EXPERTISE, and the RESOURCES, to train foreign executives to effectively operate in the lucrative German marketplace.

Bicombines fundamental knowledge in our seminars denoted as ConteNt with cultural experiences based on our ConteXt, so our particpants are able to ConduCt the best business practices.

ConteNt denotes the managerial knowledge needed by foreign executives in order to effectively conduct business operations within Germany.

The Biexecutive training program contains a sequence of focused seminars that involve such essential topics as the overall European economic situation, German and European business law, social maintenance systems, political realities, current environmental issues, business etiquette, negotiating skills, cultural awareness, as well as others.

The ordering of these seminars considers the degree of cultural awareness that has been acquired by participants as they progress through the program’s itinerary.

BiG is a unique executive training opportunity that equips managers from abroad with the competency required to successfully ConduCt business operations in Germany.

Speakers are Professors and Research Staff of the Faculty of Economics and Management of the Otto-von-Guericke University Magdeburg, specialized coaches, and representatives of German companies.

Besides the seminars, featured Topics are: German Economic History, International Trade: Germany, China, and the World, Transatlantic Economy: What can we learn from USA, Europe, and China?, Meeting the Employers Association, Meeting the Chambers of Commerce

Seminars

Seminar BASICS German Economic Situation

THE REASON: Germany has the largest economy in Europe and the fourth largest in the world. It is organized as a social market economy that combines the free market capitalist system with social welfare policies designed to be more equitable for society as a whole.
THE CONTENT: This seminar provides an overview of basic aggregate economic indicators and the historical development of German economic policies. In addition, information regarding geography, the infrastructure, transportation facilities, demographics, etc., will be provided.

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ConteXt

The BiG executive training program is ordinarily conducted over a two week period. During this period, participants will acquire a growing familiarity with the ConteXt, denoted as German way of life. This is a necessary prerequisite for an intuitive understanding concerning the specific knowledge presented in the ConteNt seminars. By merging our seminars with the excursions our participants learn how to ConduCt business operations in Germany. The itinerary presented is a model program. It is extremly flexible, however, and all segments can be adjusted to suit your specific requirements. Hence, you can choose the amount of ConteXt and ConteNt that you require. We will help you find the best solution for your specific needs.

The Executive Training Program

A possible ConteXt -Structure you can read below (all modules can be arranged in a flexible way). The overnight stays will be in four-star business-class hotels unless other arrangements are requested. All seminars and excursions will be supported by bilingual translators.

Day 1

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Magdeburg

The BiG executive training program begins with your greeting at the airport and continues in our deluxe motor coach as it conveys you directly to your hotel in Magdeburg. The Herrenkrug Parkhotel is picturesquely situated within a lovely 114 acre park that includes a horse racing track. It is a tranquil haven for relaxation and an excellent site for focused seminar learning. Magdeburg is the state capital of Sachsen-Anhalt and, consequently, a seat of government as well as a thriving industrial, commercial, and medical center. Located on the banks of the Elbe River, it is a city with a long and illustrious history. The first  German Holy Roman Emperor, Otto I (912 - 973), built his palace here because of its unique location at a crossroads of trading and commerce. Throughout the centuries it has grown and prospered. Today, Magdeburg is the home of two universities and thus it attracts scholars from all over the world making it an important center for international research.

Day 2

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Magdeburg

We start with the official welcome immediately followed by the seminar BASIC about the German economic situation. After lunch, you will become acquainted with the city by means of a sightseeing tour. Magdeburg’s famous cathedral, the Magdeburger Dom, is the oldest gothic church in Germany and has high towers that can be seen for miles. The extraordinary Hundertwasserhaus is an impressive architectural wonder that contains a hotel, a restaurant, and numerous specialty shops. Moreover, you will learn about the city’s most famous son, Otto von Guericke (1602-1686), scientist, politician, and the namesake of our university.

Day 3

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Magdeburg, Wolfsburg

We start with the official welcome immediately followed by the seminar BASIC about the German economic situation. After lunch, you will become acquainted with the city by means of a sightseeing tour. Magdeburg’s famous cathedral, the Magdeburger Dom, is the oldest gothic church in Germany and has high towers that can be seen for miles. The extraordinary Hundertwasserhaus is an impressive architectural wonder that contains a hotel, a restaurant, and numerous specialty shops. Moreover, you will learn about the city’s most famous son, Otto von Guericke (1602-1686), scientist, politician, and the namesake of our university.

Day 4

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Magdeburg

This day has been reserved for some focused seminar learning in Magdeburg. The morning session will contain the seminars LEGAL SYSTEM and BUSINESS LAW, while the seminar about the SOCIAL SYSTEM will take place after lunch. Certainly, such a demanding day necessitates commensurate time for relaxation. What better way than to experience a typical German beer garden? The Mückenwirt Biergarten is situated on the banks of the Elbe River and is very popular with the local populace. In the evening, you will dine at the Bralo-House, well-known for its delicious steaks.

Day 5

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Berlin

You will travel by motor coach to Berlin, the capital of Germany. It is a center of innovative technology and science and, therefore, it has become a startup hub. Berlin’s nightlife is famed the world over for its diversity, never-ending nightclubs, and anything-goes attitude. Your tour will include a river cruise on the Spree. You will see the infamous wall called the Berliner Mauer that divided the city during the Cold War years. The 18th-century Brandenburger Tor that has become a national symbol and you will visit the Reichstagsgebäude, the German federal parliament building. That evening you will attend a concert by an orchestra that is consistently ranked as one of the best in the world, the Berlin Philharmonic. You will stay overnight in Berlin.

Day 6

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Magdeburg, Nuremberg

Day 6 begins with the seminar POLITICAL SYSTEM in Germany conducted in the hotel. Afterwards, you will travel by Inter-City Express (ICE) train to Nuremberg. It is located in the dynamic state of Bavaria, one of the strongest economic regions in Europe. Nuremberg was an early center of humanism, science, printing, and mechanical invention. It was the home of artist Albrecht Dürer (1471-1528), who was well-known across Europe for his artistic accomplishments. That evening, you can sample the city’s renowned Rostbratwurst together with a locally brewed beer. You will stay overnight in Nuremberg.

Day 7

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Nuremberg, Magdeburg

Day 7 begins with the seminar ENVIRONMENT conducted in the hotel. Subsequently, you will travel to the nearby city of
Herzogenaurach where you will have the opportunity to see world-class German manufacturing. We will visit either Adidas or Puma, two of the world’s largest sportswear companies. Alternatively, a visit to Schaeffler, a major manufacturer of rolling element bearings for automotive, aerospace, and industrial uses, could be arranged. The choice will reflect the participant’s major areas of interest. The day will end with some typical Bavarian food in a charming local Bierkeller, a historic-cellar restaurant. Afterwards, in the evening we will return to Magdeburg by ICE train.

Day 8

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Magdeburg

The day begins with Seminar BUSINESS ETIQUETTE. In the afternoon, you will enjoy a German professional soccer game, played in the country that has been the world champion four times. Magdeburg’s resident team is called the 1. FC Magdeburg, founded in 1965. It has won three championships and seven cup titles. It is the only soccer club in Eastern Germany to have won a European title. In 1974 it won the annual UEFA Cup Winners‘ Cup (CWC), an inter-European club competition organized by the Union of European Football Associations (UEFA).

Day 9

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Magdeburg, Hamburg

The day begins with Seminars NEGOTIATE and CULTURE. After lunch, you will visit the IMG Sachsen-Anhalt, a service organization belonging to the state government’s department of economic affairs. They are specialists dedicated to promoting business opportunities for the state. You will learn about the investment and marketing opportunities that exist in Sachsen-Anhalt. Afterwards, our coach will take you to Hamburg in the north of Germany. Its official name, Hansestadt Hamburg, reflects its history as a member of the medieval Hanseatic League. It was a free imperial city in the Holy Roman Empire and today it remains a city-state within modern Germany. It is one of the sixteen federal states. Hamburg is a major European seaport and thus a global service center. The city is the headquarters and has the production facilities for many major companies, e.g., Airbus, Beiersdorf, and Unilever. You will stay in Hamburg overnight.

Day 10

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Hamburg

The day begins with a visit to the Handelskammer Hamburg, the city’s chamber of commerce founded in 1665. Afterwards, you will be taken on a sightseeing tour of the city. Hamburg’s harbor, the third largest container port in Europe, handles about nine million containers every year. You will experience this dynamic seaport with a boat tour where you will see the container terminals close-up. Many companies operating in the e-commerce field have moved into the city or have started here. In the evening, you will enjoy a musical performance. Hamburg has several theaters that feature a variety of currently popular musical shows. Moreover, you will visit the famous St. Pauli‘s Reeperbahn which is one of Europe’s most infamous entertainment districts.
That evening you will return to Magdeburg by motor couch.

Day 11

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Magdeburg

The day begins with the CAPSTONE seminar. This seminar is designed to summarize, clarify, and unify your training experiences into a solid body of thought. Afterwards, you will have some free time to relax and to explore Magdeburg on your own. This will allow for some shopping for take-home gifts, etc. Alternatively, a walk in the Elbauenpark, located adjacent to the Herrenkrugpark, is a pleasant experience. There you will find the Jahrtausendturm, which is sixty meters high and thus the highest wooden tower in the world.

Day 12

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Naumburg, Freyburg

You will visit a selection of vineyards in the Saale-Unstrut wine-growing region. You will be introduced to the local wines and, of course, have the opportunity to sample them. Afterwards, you will visit one of the world’s largest wine producing companies, Rotkäppchen-Mumm Sektkellereien, founded in 1856. You will tour the five-story cellars used for producing sparkling wine that were dug directly into the rock formations. You will also see the largest carved pressure tank in Germany. The giant tank was constructed in 1896 from 25 oak trees. It has a capacity of 120,000 liters and is decorated with prized carvings.

Day 13

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Freyburg, Naumburg

You will visit a selection of vineyards in the Saale-Unstrut wine-growing region. You will be introduced to the local wines and, of course, have the opportunity to sample them. Afterwards, you will visit one of the world’s largest wine producing companies, Rotkäppchen-Mumm Sektkellereien, founded in 1856. You will tour the five-story cellars used for producing sparkling wine that were dug directly into the rock formations. You will also see the largest carved pressure tank in Germany. The giant tank was constructed in 1896 from 25 oak trees. It has a capacity of 120,000 liters and is decorated with prized carvings.

Day 14

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Magdeburg, Airport

Following the farewell breakfast, the BiG executive training program is concluded. You will be transferred to the airport by motor coach. It is our desire that you will depart with many new insights and inspirations regarding the manner in which business is conducted in Germany.

Prof. Dr. Joahim Weimann

Professor Dr.
Joachim Weimann

Chief Executive Officer (CEO), is the founder of the Otto-von-Guericke Business School Magdeburg. He is also the Chairman of the Department of Public Economic Policy, Faculty of Economics and Management, Otto-von-Guericke-Universität Magdeburg. His main areas of research include experimental economics, environmental policy issues, and business ethics. He is the author of several books and is a regular contributor to policy discussions in Germany by means of his numerous media contributions. Consequently, he is listed as one of the “50 most influential economists in Germany,” according to a leading German publication. 

Christian Stahr

Dipl.-Kfm.
Christian Stahr

Chief Operating Officer (COO), is responsible for the daily operation of the Otto-von-Guericke Business School. In addition, he is oversees the collaboration with institute partners around the world. His responsibilities include the organization and implementation of large projects and he is an expert on legal and administrative matters pertaining to business in Germany.

Prof. Dr. Peter Reichling

Professor Dr.
Peter Reichling

Head of International Affairs (HIA), is the Chairman of the Department of Banking and Finance, Faculty of Economics and Management, Otto-von-Guericke-Universität Magdeburg. Moreover, he serves as Director of the Research Center for Development of the German Savings Bank Group. His main areas of research include company valuation, performance measurement, and risk measurement. He is the author of a book on Risk Management and numerous scientific journal publications on related topics.

Dr. Franziska Rumpel

Dr.
Franziska Rumpel

Chief Marketing Officer (CMO), is responsible for all external communications at the Otto-von-Guericke Business School. Concurrently, she is Director of Shopper Activation Solutions with the fourth largest market research organization in the world, the GfK SE, Nürnberg, Germany. She is a specialist in the area of neuromarketing and its relationship to product test markets.Her responsibilities include Point of Sale (PoS) measurement that provides essential market intelligence for retailers and manufactures. Having earned a B.S. in psychology, she is distinctively well equipped to adroitly analyze the behavior of consumers. Consequently, Dr. Rumpel is regularly connecting with German businesses and, accordingly, is duly well-versed concerning current market strategies and existing opportunities.